Strategi Pengembangan Daya Tarik Wisata Pantai Marina di Desa Merak Belantung
Marina Beach is a legendary beach in the Belantung Merak Village which is called a natural tourist attraction that has exotic tourist attractions. This is supported by the Master Plan for the Regional Tourism Development of South Lampung Regency which states that Marina Beach is a priority for the development of natural tourism. Marina Beach is also categorized as a leading tourist attraction in the Tourism Maps of Lampung Province which is determined by the Tourism Office of Lampung Province. However, based on observations, there is no optimal development strategy from managers and related stakeholders. Therefore, there is a need for research related to the Marina Beach Tourism Attraction Development Strategy in Merak Belantung Village.
From the results of the descriptive analysis related to the identification of the existing conditions of the Marina Beach tourist attraction, it was found that several aspects had met the standards based on the concept of tourist attraction 4a (attraction, amenity, accessibility and ancillary). However, several other aspects are still not up to standard. Marina Beach management has also not involved relevant stakeholders so that the development carried out is still not optimal. Based on this identification, the results of the AHP-SWOT analysis obtained a development priority strategy, namely a diversification strategy which is expected to be the best strategy for developing Marina Beach Tourism in Merak Belantung Village.
URI
https://repo.itera.ac.id/depan/submission/SB2208300054
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